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Competitive intelligence

Be prepared when competitors enter the conversation

Find published news about your market and competitors, with links to the sources. Bring together useful information for your sales team and feedback from the field. Automatic competitor discovery and the self-service free analysis are in development.

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  • Curecall
  • Lifen
  • Olea Medical
  • Canon Medical Systems
  • Coreline Soft

News from your market

Find out what a competitor has just announced

Every day, the module searches published news about your market and the competitors you track. Events are organized by competitor and linked to their sources.

  • Launches, pricing, and terms mentioned in published news
  • Dedicated collection of brochures and patents: planned
  • CE marking, FDA clearance, and reimbursement when mentioned in the news
  • Publicly announced partnerships, hiring, funding, and acquisitions

This week’s monitoring

Holter ECG · France, Belgium, Germany

Fictional example

  1. RegulatoryKardiq

    FDA clearance obtained for its arrhythmia detection module: it’s preparing to enter the US market.

    Source: Kardiq press release

  2. HiringHoltera

    Three sales roles open in Germany: it’s moving into your territory.

    Source: Holtera careers page

  3. PartnershipVectis Medical

    Agreement signed with the distributor that covers your hospitals in Belgium.

    Source: press release

  4. PatentNordline

    Announces a patent filing for automated analysis of long-term recordings.

    Source: fictional Nordline press release

  5. PricingHoltera

    New pay-per-use rental offer, with no device purchase.

    Source: fictional Holtera pricing announcement

Automatic discovery · planned

Find players you are not tracking yet

The goal is to suggest new competitors based on public sources. Automatic discovery is planned. Today, a company mentioned in a news item may appear in its text without automatically being added to your competitor list.

  • Connect several announcements about the same company: planned
  • Suggest a new competitor with supporting sources: planned
  • The example illustrates the intended workflow, not an actual result

Weak signals

A player missing from your watchlist

Fictional example

  1. PatentSylo Health

    Patent filed for a wireless ECG patch.

    Source: fictional Sylo Health press release

  2. HiringSylo Health

    Hiring a regulatory affairs manager for medical devices.

    Source: published job posting

  3. FundingSylo Health

    Seed round led by a healthcare-focused fund.

    Source: trade press

  4. TenderSylo Health

    Bidding on the same regional tender as you.

    Source: published award notice

New player detected

Sylo Health is moving into your market

Four weak signals in eight weeks. Add it to your watchlist in one click.

Relationship map · planned

Understand the relationships in your market

A map of competitors, partners, distributors, and acquisitions is planned. This fictional diagram illustrates the intended view; it is not a map currently generated by the module.

Fictional example
Fictional example: your company up against four direct competitors. Vectis Medical has just signed with your Belgian distributor, Nordline has acquired Cardiolab, and a new entrant, Sylo Health, has been detected.
  • Your company competes with Kardiq
  • Your company competes with Holtera
  • Your company competes with Vectis Medical
  • Your company competes with Nordline
  • Kardiq competes with Holtera
  • Vectis Medical is linked to Medisud
  • Nordline is linked to Cardiolab
  • Sylo Health sends a signal to Your company
  • Sylo Health competes with Kardiq
  • Kardiq : #1 in France
  • Holtera : entering Germany
  • Sylo Health : new entrant
  • Medisud : distributor
  • Cardiolab : acquired

Arguments to check

Separate what you know from what still needs proof

A suggested argument still needs checking. Its source, quoted passage, and dates let your team assess it; only a person can mark its evidence as verified. Automatic drafting of competitor comparisons is in development. A missing detail in a document does not prove a weakness.

  • Compare equivalent offerings and terms
  • Review the sources before using an argument
  • Do not invent an advantage when evidence is missing

Battlecard

Kardiq

Holter ECG · public hospitals

Fictional example

Pressure points

  • Their weakness
    The fictional June documentation explicitly states that recordings are presented separately, without follow-up over time.
    Your strength
    Your tracking of recordings over time, as demonstrated in your clinical study.
    Talking point
    “How do you currently compare two recordings of the same patient taken six months apart?”
    Proof
    Your clinical study, page 12 · Kardiq documentation, June
  • Their weakness
    Three-week delivery times quoted to its customers.
    Your strength
    48-hour delivery from your stock in France.
    Talking point
    Stress continuity of service when a device fails.
    Proof
    Kardiq’s published terms of sale · your contractual commitments

Cards to prepare for sales meetings

Bring together objections, answers, and field feedback

Cards can be viewed and copied, and your team can enter objections and deal feedback. Agent-written content is in development. Automatic updates after competitor news and automatic incorporation of feedback are planned.

Battlecard

Holtera

Situation: regional tender

Fictional example Reviewed on October 9

Needs a recheck: Holtera announced a pay-per-use rental offer on October 9. The pricing answers have been revised.

Objections and answers

  • “Holtera is cheaper.”

    Their pay-per-use rental looks cheaper, but reading the recordings is billed separately. Compare the cost per interpreted exam.

  • “We already work with them.”

    Offer a trial in a pilot department, without changing equipment across the rest of the hospital.

Questions to ask

  • Who interprets the recordings today, and how quickly?
  • How many exams a month does your cardiology department perform?

Pitfalls to avoid

  • Don’t criticize the quality of their sensors: no evidence supports it.
  • Don’t promise an interpretation time that isn’t in the contract.

Proof points

  • Cost per interpreted exam, compared over three yearsSource: your health-economics study
  • Holtera bills recording analysis separatelySource: fictional Holtera pricing announcement

Field feedback

  • “The price objection has come up three times this month since their new offer.”
    Feedback from a sales rep, Southeast region

Access and share information

Find the news and cards you need

News and cards can be viewed in the module. An initial WhatsApp assistant exists; its redesign and the web assistant are in development. An automated Monday summary is planned.

  • Cards you can view and copy
  • Search across internal documents: in development
  • Automated weekly summary: planned

Example of a planned summary

Fictional illustration · automated delivery planned

Fictional example

  1. Key takeawayKardiq · US market

    FDA clearance obtained: get your exporting accounts ready.

    Source: Kardiq press release

  2. PricingHoltera · pay-per-use rental

    New offer: the battlecard has been revised.

    Source: fictional Holtera pricing announcement

  3. PartnershipVectis Medical · Belgium

    Agreement with your distributor: check your current contracts.

    Source: press release

Availability
  • Web module: access by invitation
  • Automated email: planned

A starting point for sales conversations

Find announcements

News organized by competitor, with source links.

Prepare a comparison

Information to review alongside the terms of each offering.

Keep field feedback

The objections and feedback your team enters in the module.

Keep a critical eye

A preparation tool, with no guarantee of winning a deal.

From source material to sales preparation

Web alerts

A keyword-based starting point; your team reviews the links and their relevance to sales.

One-off study

An analysis with a defined scope and time frame.

Your team’s research

Your market knowledge, sources, and feedback from meetings.

Competitive intelligence

Daily news monitoring, competitor profiles, and sales feedback in one place. Automatic discovery and argument generation remain in development.

Free analysis · workflow in development

Analysis of your top three competitors, coming soon

The planned offer includes a competitor list and analysis of the top three, with no commitment or time limit. Automatic sign-up and analysis are not yet available. Access is currently by invitation; the button leads to a request to the team.

Get my competitive analysis
  • 130+ salespeople equipped
  • Backed by Station F

The free workflow and subscription are in development. No price or availability date is announced here.

In the planned offer

  • The list of your competitors in each of your markets
  • A detailed analysis of the top three: their weaknesses against your strengths
  • Your first battlecards, with their proof

With the future subscription

  • Analysis of all your other competitors
  • More battlecards

FAQ

Your questions, answered

Let’s discuss your competitive research

Tell us about your market. Access to the module is currently by invitation.

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