Olea Medical · A Canon Medical Systems company

8,990 documented radiologists, a reprocessed CRM, and a filter against fake contacts

For Olea Medical’s sales and marketing teams, AgifyMD built a European radiologist database, a tool that qualifies every contact in their HubSpot CRM, and a filter that keeps fake contacts out of the website’s forms.

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  • 8,990

    enriched radiologist profiles, delivered and presented on January 23, 2026

    First-version review, January 2026

  • About 19,000

    CRM contacts put through full reprocessing by the qualification tool

    Project tracking, April 2026

At a glance

The challenge
Target highly specialized radiologists precisely, with a CRM fed by many sources with empty or inconsistent fields, and forms flooded with fake contacts.
What we did
An enriched radiologist database, a tool that qualifies every CRM contact while respecting what the sales reps entered, and a filter in front of the forms.
The result
8,990 radiologist profiles delivered in January 2026, and about 19,000 CRM contacts put through full reprocessing in April 2026.

The context

Olea Medical, a Canon Medical Systems company, makes Olea Sphere, a post-processing platform for medical images in neurology, oncology, and cardiology that works with any CT or MRI scanner.

Its sales reps sell to highly specialized radiologists in teaching hospitals, general hospitals, and private practices across several European countries.

The problem

The sales reps want short, precise lists, for instance a handful of doctors with a 3T MRI scanner, for a tightly targeted campaign. The HubSpot CRM, meanwhile, takes in contacts from trade shows, Salesforce, website forms, and LinkedIn campaigns, with empty or conflicting fields.

On top of that, the website forms were getting so many fake contacts that they needed a filter at the door.

What AgifyMD did

  1. August 2025 to January 2026

    A European radiologist database

    Radiologists found by cross-checking LinkedIn, ResearchGate, and PubMed, then 8,990 profiles enriched by analyzing each profile and its publications, with views and filters to build short lists. Presented on January 23, 2026.

  2. January to April 2026

    A CRM qualified contact by contact

    For every HubSpot contact, the tool fills in the qualification fields (customer or not, product interest, specialties, role, contact source), always giving priority to what the sales reps entered. Sales fields are refreshed every week, and all fields every six months. A full reprocessing of about 19,000 contacts was launched in April 2026.

  3. First quarter of 2026

    A filter in front of the forms

    Demo and contact requests, in French and English, first go through a filter: fake contacts are dropped, doubtful ones are set aside in HubSpot with a score and an explanation, and real prospects are sent on to qualification before reaching Salesforce.

[…] we had 50 billion fields, and the whole idea was to have one field you could actually trust.

Marketing operations and CRM lead
Olea Medical, a Canon Medical Systems company, April 2026

Well-targeted radiologists and a CRM you can rely on.

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